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Advanced E-commerce Analytics Platform

An advanced E-commerce Analytics Platform for B2B and B2C businesses that gives real-time analytics to help grow your e-commerce operations. Automating insights from marketplace data allows businesses to make better decisions.

The platform connects easily with third-party services like advertising platforms and online marketplaces, making it easier to manage everything in one place.

It helps businesses to track important metrics for departments such as sales, finance marketing and overall operations, allowing them to stay on top of their performance and improve their results.

About Advanced E-commerce Analytics Platform

This platform is designed for both B2C and B2B eCommerce. It's a global SaaS platform that easily helps in third-party integrations with popular online stores like Flipkart, Amazon, and Shopify, as well as advertising platforms like Meta Ads and Google Ads.

With Flipkart API Integration, Amazon API Integration, Amazon SP API Integration, and Amazon Vendor Central Integration, businesses can easily manage their operations and use data to make better decisions.

The platform has a live actionable eCommerce sales & inventory dashboard that shows real-time information about sales, orders, inventory, and revenue. It also helps track marketing performance metrics like cost-per-click (CPC), cost-to-company (CTC) and conversion through integrations like Amazon Marketing Stream, Meta and Google ads integration.

We developed a custom (Extract, Transform, Load) ETL system that consolidates data from multiple sources into a single platform, providing businesses with a comprehensive view of their performance across marketplaces.

With its automated insights and tools for data visualisation, the platform helps businesses reduce operational costs, optimise inventory, and fulfil orders more quickly.

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Challenges

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Solutions

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Complex API Integration: Connecting with various marketplaces and platforms like Amazon and Shiprocket can be difficult because each one has its own system. Keeping everything connected smoothly requires a lot of work and can sometimes cause problems.

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Streamlined API Integration: The platform uses simple, well-tested API connections to reduce integration issues and improve reliability when connecting with marketplaces like Amazon and Flipkart.

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Data Synchronisation: It is important to keep inventory, orders, and sales data updated in real-time across all platforms. Sometimes, some errors or inconsistencies need to be fixed quickly to ensure the data is accurate.

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Enhanced Data Synchronisation: Real-time updates and ETL processes keep inventory, sales, and orders synced across platforms, ensuring data is accurate and up-to-date.

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Automated Task Reliability: Automated processes like catalogue updates and order processing are important, but sometimes they can be interrupted by third-party services or technical issues. This can cause delays or errors.

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Redundant Automation Systems: The platform includes backup systems to ensure automated tasks, such as catalogue updates and order processing, continue smoothly even if one service fails.

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Scalability Requirements: During busy times, like peak seasons, the platform needs to handle a lot of transactions without slowing down. It must stay fast and efficient to ensure a smooth user experience and keep important metrics, like operational costs, stable.

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Scalable Architecture: Designed to handle high transaction volumes, the platform scales easily during busy periods, ensuring fast performance without slowdowns.

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Security and Data Privacy: Keeping merchant data safe is very important. This means securely storing credentials, payment details, and following marketplace security rules. It's also crucial to have measures in place to prevent fraud and unauthorised access to maintain trust in the system, especially with global SaaS solutions.

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Robust Security Protocols: Strong encryption and regular security checks help keep sensitive data safe. The platform follows all security rules and prevents unauthorised access.

Results

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Improved Operational Efficiency: With multiple API integrations and automating routine tasks, the platform helps businesses run more smoothly, reducing the need for manual work and allowing teams to focus on growing their business.

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Enhanced Data Accuracy: With real-time synchronisation, inventory and order information is always accurate. This leads to fewer mistakes and better decision-making.

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Better Decision-Making: Create a catalogue with AI to manage product listings and automated tools for insights, businesses can make smarter decisions that help save money and improve their performance.

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Scalability and Performance: The platform’s architecture can handle a high volume of transactions, so it works well even during busy periods without slowing down.

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Stronger Security and Compliance: The platform uses strong security measures like encryption to protect sensitive data and ensures compliance with privacy laws, keeping businesses and their customers safe.

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Increased Competitive Edge: By integrating with popular platforms and offering powerful analytics, the platform helps businesses make smarter decisions and stay ahead of the competition.

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Core Features of Our Advanced E-commerce Analytics Platform

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01

Easy-to-Use Dashboard & Business Analytics

Our platform offers an easy-to-use dashboard that gives you clear insights into key marketplace data. Track important metrics like sales, profits, and costs from platforms like Amazon, Flipkart, and Shopify. The dashboard allows you to compare data over custom date ranges, showing how promotions and refunds impact your business.

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02

Smart Inventory Management

Easily manage inventory with AI tools that predict trends and help plan. Avoid running out of stock by tracking patterns and seasons. This Platform can connect with Shiprocket integration, making it easy to manage inventory across multiple platforms.

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03

Advanced Marketing Analytics

With marketing analytics, you can track ad performance, compare paid versus organic sales, and adjust strategies. Amazon Marketing Stream Integration, Meta Ads Integration and Google Ads Integration give businesses detailed insights into ad performance.

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04

Automated Reporting & Alerts

Our platform uses smart automated alerts and reporting, giving businesses real-time updates on important metrics like sales, profit margins, and return on investment (ROI). This saves time and allows for quicker, data-driven decisions.

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05

Profit Recovery & Optimisation

The platform helps recover lost profits by identifying mistakes in marketplace settlements, tracking refunds, and offering recommendations to improve margins. Detailed analytics help businesses optimise their profits across sales channels.

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