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Social Media App Development

The social media app development of a dynamic location-based social networking platform.

Bombay Softwares has developed an app that connects people within their local communities and allows businesses to promote events and offers.

The solution leverages both social networking app development and entertainment app development principles to deliver a versatile experience for users and retailers alike.

About Social Media App Development

Our client wanted to build a flexible platform that helps strengthen connections within local communities while giving businesses an effective way to promote their products and events. The aim was to develop a social networking app that brings people together and also serves as a valuable marketing tool for retailers.

The app features a Tinder-like swipe function, making it easy for users to find new friends, and potential dates, or discover local events. A map view allows users to explore nearby groups, activities, and special offers from local businesses, informing them about what's happening around them.

Users can join or create groups, have one-on-one or group chats, and even use a special filter to connect with people aged 60 and above. The app offers retailers a chance to create profiles, showcase events, and promote offers with eye-catching images to attract customers and increase engagement.

This solution helps community members and local businesses interact smoothly, providing a platform for people to connect and for retailers to grow through targeted promotions and events. The app has become a reliable tool for building local connections and boosting business visibility.

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Challenges

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Solutions

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Poor Code Quality: The original code was old and buggy, requiring extensive updates without modifying the entire codebase.

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Bug Fixes and Performance Enhancements: Without modifying the original code, we fixed critical bugs, improving the app’s functionality and stability.

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User Interface Overhaul: The outdated UI made the app difficult to navigate, leading to low user engagement and retention.

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UI Revamp: We redesigned the app's user interface to make it ten times easier to use. The new design includes modern UI elements, such as Instagram-like story displays for user images.

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Limited Features: The app lacked key modern features, such as Instagram-like story displays and real-time notifications.

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Feature Additions: We integrated real-time notifications, user activity history, and a hide profile feature, enhancing the app's usability and engagement.

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Performance Issues: Ensuring smooth functionality for location-based networking and real-time chats was essential, despite the poor initial structure.

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Custom Social Networking Website Development: Implemented a custom social networking website development approach, ensuring the app was scalable and could handle increasing user traffic without compromising performance.

Results

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Enhanced User Experience: The new UI significantly boosted user satisfaction, making the app more intuitive and enjoyable to use.

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Increased Engagement: The addition of new features like the 60+ age filter, Instagram-like stories, and real-time notifications led to a noticeable increase in user activity and interaction.

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Improved Stability: Fixing the bugs and optimizing the performance of the app resulted in smooth operation, even during peak usage.

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Higher Foot Traffic for Retailers: Retailers experienced more engagement, thanks to the online profile creation and event promotion features that encouraged local interactions.

Core Features of Our Social Media App Development

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Location-Based Networking

The app allows users to connect with individuals and businesses within their local vicinity. Using geolocation, users can easily discover nearby people, events, and retailer promotions, making it an ideal solution for fostering both personal and community relationships.

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02

Tinder-Like Swipe Interface

The app features a swipe interface that allows users to easily find and connect with others nearby. This feature enhances user interaction and keeps the app engaging for those looking to meet new people, whether for friendships, networking, or dating.

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03

Map View Exploration

A unique map view allows users to explore local groups, events, and promotions. This visual representation of nearby activities helps users better engage with their communities and discover new opportunities in real-time.

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04

Retailer Online Profiles and Promotions

Retailers can create detailed profiles to showcase their businesses, upload multiple images, and promote special offers and events. This feature is designed to boost foot traffic and customer engagement for local businesses, blending custom social networking website development with on-demand social media application development services.

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Group and One-on-One Chats

The app supports both one-on-one and group chats, encouraging interaction among users. Whether it’s a personal conversation or community group discussion, this feature provides flexibility in communication while enhancing the social networking app development experience.

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06

60+ Age Filter

A unique age filter allows users to search specifically for profiles of individuals aged 60 and above, catering to older users looking to connect with others in their demographic. This feature shows how social media app development solutions can be inclusive and diverse in audience reach.

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Real-Time Notifications

Real-time notifications keep users informed about new messages, friend requests, event updates, and promotions. This feature helps maintain user engagement and ensures they don’t miss out on any key interactions or opportunities.

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User Activity History

The app records and stores user activities, making it easy for users to revisit past connections, events, and promotions. This feature adds an extra layer of convenience to the social app development experience.

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09

Instagram-Style Story Feature

Newly introduced, this feature displays users’ images in a format similar to Instagram stories, adding a modern, engaging way for users to share and view content within the app.

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Profile Privacy and Guest Mode

Users can hide their profiles from public view or use a guest mode for privacy. This allows individuals to browse the app and interact selectively, enhancing the app’s appeal as a safe and customizable social media app development solution.

Looking for a Custom Social Media App Development Solution?

We provide top-notch social media app development services to meet your needs. We also offer Social Media App Development Consulting to help refine your vision and implement effective strategies.

Technology Stack We Used

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